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Professional and Personal Development

Social Media Workshops - THE BIG THREE: Facebook, LinkedIn, Twitter - Course Descriptions




1201 - Facebook Essentials
This 4-hour workshop will be given in 2 parts.

  • Part 1 - 2 hours, you will:
    • learn the differences between a personal profile and a business page;
    • learn how to optimize your personal profile;
    • learn how to adjust your privacy settings;
    • learn how to create a business page.

  • Part 2 - 2 hours, you will:
    • practise what you have learned during the first 2 hours, through interactive activities: creating and optimizing a Facebook business page.

  • Learning outcome: at the completion of this workshop, you will be functional and feel confident. You will:
    • be able to optimize your personal profile settings;
    • have some guidelines for optimizing a business page;
    • have the basic knowledge required to find good content to publish on your Facebook timeline.

1202 - LinkedIn Basics
This 4-hour workshop will be given in 2 parts.

  • Part 1 - 2 hours, you will:
    • learn what is LinkedIn;
    • learn what the best advantages are in using this social media network;
    • learn how to create and optimize your personal profile.

  • Part 2 - 2 hours, you will:
    • practise what you have learned during the first 2 hours, through interactive activities: about optimizing a LinkedIn profile;
    • see how to get started with this tool and how to use it appropriately.

  • Learning outcome: at the completion of this workshop, you will be functional and feel confident. You will
    • be able to build a strong profile and be seen by others;
    • be able to build and grow your professional network on LinkedIn.

1203 - Twitter From Inside Out
This 2-hour workshop will begin with the basics. You will:

  • learn how to create your account;
  • learn how to get started by reading and writing tweets (Twitter updates);
  • discover how to interact with others in a “new kind of conversation” by using Twitter.

  • Learning outcome: at the completion of this workshop, you will be functional and feel confident. You will:
    • know the basic « lingo » of Twitter such as hashtags, tweets, retweets, followers, mentions and direct messages;
    • know how to customize your profile and some etiquette tips.

1204 - Picture this: Instagram & Pinterest
In this 2-hour workshop, you will learn the basics of Instagram and Pinterest such as:

  • how to create and customize your profiles;
  • how to navigate inside these two social media platforms;
  • how to get started with them.

  • Learning outcome: at the completion of this workshop, you will be functional and feel confident. You will:
    • be more comfortable using Instagram and Pinterest;
    • know how to create your profiles, upload photos and interact with the community within these two social networks.